True there was not much hype for the movie despite some very good publicity (Seemingly Yash Raj have learnt from their previous mistakes of keeping their films under wraps!), and there were many reasons for that. First of all Yash Raj are no longer a force to reckon with, as they were in the past. Secondly the director Parmeet Sethi is new and does not have any hits to his credit, and also the fact that the star cast despite the dew fresh jodi of Shahid Kapoor and Anushka Sharma, did not look very exciting, nor did the concept of conning and making quick bucks a fresh one in Bollywood. In fact BADMAASH COMAPNY was looking like a poor wannabe of Yash Raj's very own BUNTY AUR BABLI.
However these negative reports did not fool us, as our patrons will remember, in our latest box-office report we had predicted that the film will open decently at multiplexes, despite some competition from Gurinder Chadha's IT'S A WONDERFUL AFTERLIFE as well as the week old HOUSEFULL. And so it happened.
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